About Us
What do we do?
Launched in 2019, Expertido.org is dedicated to the consumer and aims to provide him with thorough, unbiased and independent purchase advice. We are growing to be one of the largest and most comprehensive product review sites in the United States, with tens of thousands of reviews and rankings in categories that include fitness & outdoor equipment, personal care, infant care, electronics, home & garden, household appliances and much more.
Expertido goes ‘local’
On top of that, since January 2020, we also provide in-depth comparisons of over 1.2m local service companies. Again, we are following a meta-analysis approach, so all of our recommendations are based on the average ratings of millions of customers from all over the US.
Our Focus
Unlike many other consumer portals, we focus entirely on digital commerce. We regularly browse the largest online shops such as Amazon and eBay for new product ranges, which we examine for our readers.
Besides that, we also have a closer look at other consumer portals like TheWirecutter, BestReviews or Cnet and put together their data and advices on a meta-level.
We are a little different from other product review sites in that each one of our product groupings is displayed in an easy-to-follow format. While we may have researched dozens of products in a category, we will always show you the best advices. After all, who has time to fight their way through hundreds of products in one industry? Our reviews are the perfect combination of product comparison, expert analysis, and industry data so you can find the right product for you.
You can certainly depend on the fact that we will show you many other reference products that have all been researched, reviewed and ranked as among the best.
Our Values
- Transparency
Earning our audience’s trust is central to what we do. Especially in our regular pollutant reports we disclose all test steps and explain exactly how the individual results were obtained. In this way, our readers can understand the review analysis and results and form their own opinion of the products on the basis of objective facts. - Independence
We are not dependent on any manufacturer, brand or laboratory. Our comparison and award winners have earned these titles due to their outstanding product features – but never bought them. If there is a cooperation with a retailer, this will be clearly communicated by means of information. - Convenience
We want to inform our readers within seconds about certain product categories and make sure that every visitor puts the perfect product for his needs in the shopping cart. Time-consuming product research and annoying return should be a thing of the past for regular readers of expertido.org.
Why are we doing all this?
Our Mission
We are firmly convinced that in the age of the Internet, wrong purchases are no longer allowed. Because all information on all conceivable products is available in digital form. It is our daily motivation to ensure that fewer consumer goods have to be returned throughout the United States. This benefits not only consumers and retailers but ultimately also our environment. As a consumer, we want to be able to help you leverage technology to achieve your goals and ambitions, whether it is getting in shape, protecting your kids, being more productive or just having fun. As a contribution to attaining these goals, your shopping experience should be less time returning products. And, of course, you should be better informed about the quality products that will fit your lifestyle.
- Locating the Top Products without the Fuss
Our teams spend more than 5,000 hours a year, reviewing, analyzing, researching, and testing new products to
provide recommendations, reviews, and guides to keep you informed. - Make Buying Decisions with a High Degree of Confidence
Find out what consumers who actually purchased the products are saying. We keep you informed by providing the
best information so that you can get the best deals, data, and warnings about advantages, disadvantages and all
the quality features of the product. - Discover things others should not know
From our algorithmic analysis, deep insights, and thorough review of these products, we develop product
reviews, advisory guides, and comparative analysis which will uncover the truth and provide information you
need to facilitate your next buying decision.
Our Team
George Hayes – CEO & Founder
George founded Expertido.org in 2019 and is since then the creative head of the Expertido team. In his spare time George loves to go climbing and swimming.
Eric Hines – CTO
Eric takes care of all technical aspects around Expertido. He also launched the Expertido Chrome extension. When he’s not in office coding frontend or backend lines, you usually find Eric on a tennis court in Massachusetts.
Grant Cruise – IT Development
Coding is a highly complex art – that’s the impression our trainees get when they spend a day looking over Grant’s shoulders. At Expertido, he’s responsible for our Backend Development and the very first employee, too. In his free time, Grant lives the life of what ‘normal’ people would consider a typical nerd: he loves to play video games, building his own computers and playing around with the newest apps out there.
Larry Tincher – Data Science
If you ever wonder how we are managing it to handle more than 10m of data points that are filling thousands of comparison tables and lists on Expertido, then Larry is the answer. When Larry’s not juggling data, he usually spends time at home with his two boys Tom and Justin.
Vasco Alvarez – Web Design
Vasco is the master of colors and beautiful designs at Expertido. He also thinks about how to make our portal even more userfriendly on mobile and desktop devices. After work, he usually plays soccer or PS4.
Bernardina Watson – Social Media & PR
If you have ever seen a facebook or twitter post from Expertido, it’s probably Bernardina’s work. She is taking care of our social media accounts and is responsible for our press releases. When she is not searching for the newes Emojis to decorate here posts, she most likely spends time with here three dogs.
Stephanie Grey – Content Editor
Stephanie was the first trainee that we’ve later hired as Content Editor for product images and videos. In her spare time, Stephanies loves to cook Italian food.
Kevin Buckmaster – Content Editor
Kevin takes care of the text editing and reviews the articles written by our content creators. When he is not in the office, Kevin plays Violine in his town’s orchestra for classical music.
Karen Billings – Content Controlling
Karen is a professional detective – her job is to spot any spelling or grammar mistakes our authors have made and to correct them. Besides her proofreading activity at Expertido, Karen is a Netflix junkie who loves good food and red wine.
David Alatorre – Content Creator
David is writing about technical tools and kitchen gadgets. He regularly tests products at home, that’s why his garage is full of drills, kitchen machines, and similar tools. In the summer term, David usually spends his holidays in European countries.
Annie Omally – Content Creator
Annie’s field is beauty products. So she reviews the newest mascara or lipgloss out there and writes about it on Expertido.org. When Annie is not working, she is learning French at an evening college and does some yoga exercises.
James Clark – Content Creator
All kinds of household products, especially the ones with technical components, are in the focus of James’s daily working routine. He’s already reviewed hundreds of air conditioners or vacuum cleaners for Expertido. In his spare time, James loves being a two-time grand-father.
Audrey Johnson – Content Creator
Audrey reviews, compares and describes sports products. So, it’s not surprising, that in her free time, Audrey usually spends her time outdoors with ski under her feet and/or helmets on her head.
Sandra Cohen – Content Creator
Sandra writes about baby products. Having her 2-year old son at home, she exactly knows what products work, and which don’t. At Expertido, she writes about her experiences and compares hundreds of baby products per month.