Gift cards are one of the most flexible presents ever and in the run up to Christmas, the most purchased item as a gift. They offer freedom of choice for the end recipient to buy what they want, when they want, which in our opinion here at Expertido Best means that everyone is happy. The recipient might have been waiting for something to go on sale to maximise the value of their card or they could have simply spotted something they wouldn’t normally buy for themselves unless it was a real treat, which is what presents are for. They also offer the purchaser the freedom to buy from the comfort of their own home, without trailing around endless shops and reading reviews of products to see if they’ll suit the gift recipient. Gift cards for restaurant chains or cinemas offer a memorable experience over the purchase of an item. A gift card for a favourite store with great reviews or iTunes means downloads for an Apple user for as long as the card balance allows. A gift card for a favourite clothes shop or food store rated by Expertido Best means that much-longed after dress is finally a guilt-free purchase and that expensive bottle of wine is a treat for the weekend. By giving a gift card for a favourite store, you are giving a shopping experience, choice and flexibility; pretty impressive for something that fits in a wallet!